MeaningMatters

http://www.timescolonist.com/story_print.html?id=2513194&sponsor=

I wonder what the impact might be decision making for those who work in the arts.

Much of my work calls for people and organizations to innovate. Without innovation, they might not survive. This brand channel piece describes this well.

http://www.brandchannel.com/images/papers/444_Innovate_or_die.pdf

http://www.cleveland.com/piano/index.ssf/2009/07/cleveland_international_piano.html

New methods to reach more people

Some studies indicate a significant overlap between our audiences and NPR listeners. Ten elements of public radio pledge drives:
http://www.slate.com/id/2212340/

http://weblogs.baltimoresun.com/entertainment/classicalmusic/2009/07/national_symphony_to_introduce.html

Suzanne Callahan has written an excellent summary of a recent report on the "Wired Wealthy." It's a must read for anyone trying to raise money online (or in other ways).

http://www.forthearts.org/publications/wealthy.shtml

http://www.sfballet.org/performancestickets/buytickets/subscriptions/whysubscribe.asp

This is fabulous! Why I buy.......

My thanks to our Friends at the Ojai Music Festival for sending this. By the way, this year's Festival was spectacular! Don't miss 2010. www.ojaifestival.org

Much of marketing and branding is storytelling. I found this article to be very helpful.
http://www.brandchannel.com/papers_review.asp?sp_id=1439

On All Things Considered last week there was a piece on Behavioral Economics, that describes when people don't make the best decisions and how we can help them make better ones. http://www.npr.org/templates/story/story.php?storyId=104803094

Bob Cialdini also wrote this week on the aspects of cognitive psychology research http://www.insideinfluence.com/article.html

Doug McLennan's blog post today was right on the mark about getting as many people into seats as possible, so that they can be future donors.

http://www.artsjournal.com/diacritical/2009/05/power-in-numbers-there-ought.html