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Exposure to luxury can alter decision makinghttp://www.timescolonist.com/story_print.html?id=2513194&sponsor= I wonder what the impact might be decision making for those who work in the arts. Innovation and TransformationMuch of my work calls for people and organizations to innovate. Without innovation, they might not survive. This brand channel piece describes this well. http://www.brandchannel.com/images/papers/444_Innovate_or_die.pdf Cleveland International Piano Competitionhttp://www.cleveland.com/piano/index.ssf/2009/07/cleveland_international_piano.html New methods to reach more people Public Radio Pledge DrivesSome studies indicate a significant overlap between our audiences and NPR listeners. Ten elements of public radio pledge drives: Using Twitter to Distribute Program Notes in Real Timehttp://weblogs.baltimoresun.com/entertainment/classicalmusic/2009/07/national_symphony_to_introduce.html Report on the Wired WealthySuzanne Callahan has written an excellent summary of a recent report on the "Wired Wealthy." It's a must read for anyone trying to raise money online (or in other ways). http://www.forthearts.org/publications/wealthy.shtml San Francisco Ballet webpage has 'Featured Subscribers'http://www.sfballet.org/performancestickets/buytickets/subscriptions/whysubscribe.asp This is fabulous! Why I buy....... My thanks to our Friends at the Ojai Music Festival for sending this. By the way, this year's Festival was spectacular! Don't miss 2010. www.ojaifestival.org Storytelling and Emotional BrandingMuch of marketing and branding is storytelling. I found this article to be very helpful. Understanding Cognitive Research to Change BehaviorOn All Things Considered last week there was a piece on Behavioral Economics, that describes when people don't make the best decisions and how we can help them make better ones. http://www.npr.org/templates/story/story.php?storyId=104803094 Bob Cialdini also wrote this week on the aspects of cognitive psychology research http://www.insideinfluence.com/article.html Social networking and the artsDoug McLennan's blog post today was right on the mark about getting as many people into seats as possible, so that they can be future donors. http://www.artsjournal.com/diacritical/2009/05/power-in-numbers-there-ought.html |