MeaningMatters

http://www.artsjournal.com/lifesapitch/2010/03/put-a-little-more-belle-jolie.html

Like a gym membership.
http://www.kuow.org/program.php?id=19396

http://www.timescolonist.com/story_print.html?id=2513194&sponsor=

I wonder what the impact might be decision making for those who work in the arts.

Much of my work calls for people and organizations to innovate. Without innovation, they might not survive. This brand channel piece describes this well.

http://www.brandchannel.com/images/papers/444_Innovate_or_die.pdf

http://www.cleveland.com/piano/index.ssf/2009/07/cleveland_international_piano.html

New methods to reach more people

Some studies indicate a significant overlap between our audiences and NPR listeners. Ten elements of public radio pledge drives:
http://www.slate.com/id/2212340/

http://weblogs.baltimoresun.com/entertainment/classicalmusic/2009/07/national_symphony_to_introduce.html

Suzanne Callahan has written an excellent summary of a recent report on the "Wired Wealthy." It's a must read for anyone trying to raise money online (or in other ways).

http://www.forthearts.org/publications/wealthy.shtml

http://www.sfballet.org/performancestickets/buytickets/subscriptions/whysubscribe.asp

This is fabulous! Why I buy.......

My thanks to our Friends at the Ojai Music Festival for sending this. By the way, this year's Festival was spectacular! Don't miss 2010. www.ojaifestival.org

Much of marketing and branding is storytelling. I found this article to be very helpful.
http://www.brandchannel.com/papers_review.asp?sp_id=1439