MeaningMatters

http://www.sfballet.org/performancestickets/buytickets/subscriptions/whysubscribe.asp

This is fabulous! Why I buy.......

My thanks to our Friends at the Ojai Music Festival for sending this. By the way, this year's Festival was spectacular! Don't miss 2010. www.ojaifestival.org

Much of marketing and branding is storytelling. I found this article to be very helpful.
http://www.brandchannel.com/papers_review.asp?sp_id=1439

On All Things Considered last week there was a piece on Behavioral Economics, that describes when people don't make the best decisions and how we can help them make better ones. http://www.npr.org/templates/story/story.php?storyId=104803094

Bob Cialdini also wrote this week on the aspects of cognitive psychology research http://www.insideinfluence.com/article.html

Doug McLennan's blog post today was right on the mark about getting as many people into seats as possible, so that they can be future donors.

http://www.artsjournal.com/diacritical/2009/05/power-in-numbers-there-ought.html

http://www.fundraising123.org/article/ten-things-your-home-page-must-have

I also recommend participating in their online webinars.

http://www.variety.com/index.asp?layout=print_story&articleid=VR1118004110&categoryid=1

Article from Brand Channel on how to more effectively use facebook.

http://www.brandchannel.com/start1.asp?fa_id=479

Over the years following my workshops, several people have me asked for reading lists. In fact, there were several requests after the session on 'Getting Unstuck' at the National Arts Marketing Project Conference.

To look at the list, go to LibraryThing.com. My user name is JerryYoshitomi.

http://www.librarything.com/catalog/JerryYoshitomi

What’s your earliest memory of the arts?

Chances are, your recollection made you smile. That’s a testimony to the power of the personal question–and the way it can help you engage donors in community arts.

The right question provides a window for understanding, and tapping into, the values that underlie any donor’s decision to fund arts. Experience and research tell us that helping people connect their personal values to relevant programs is the way to build ongoing commitment. For example, a donor who values youth development and equity in education may well want to support arts in school, or provide ways for students to engage with arts in a variety of venues outside the school day.

http://www.appletell.com/apple/comment/go-to-a-concert-get-free-music/

Lied Center of Kansas' "Go to a Concert, Get Free Music" was recently featured on appletell.com.

"Seeking new avenues for communicating with existing patrons and extending an invitation to new ones, the Lied Center has negotiated this exciting partnership to offer free music downloads with the exclusive Lied Center iTunes™ card featuring artists including Laurie Anderson, Philip Glass, Soweto Gospel Choir and the Turtle Island String Quartet."