MeaningMatters

The Krannert Center at the University of Illinois just sent out a postcard advising ticket buyers to look for their season brochures at the end of June. However, those who might be away at that time of year also have the option of ordering by phone or online now. With these methods, patrons were able to buy tickets for next season as early as mid-April.

An article in Marketing Sherpa suggests various uses of email and postal mail for a ‘one-two punch’ email and postal mail for 1-2 punch - http://www.marketingsherpa.com/article.php?ident=29956

A recent report from the Hartman group says that they are seeing in couples “an increase in the practice of dual decision making” - http://www.hartman-group.com/. In our time-starved world, it’s even more difficult for couples to have the time to sit down and make decisions on what to buy next year.

Invoking principles from Barry Schwartz’s Paradox of Choice, it might be of value for arts organizations to ‘pre-select’ tentative choices for customers based on previous ticket buying patterns. They could then add/subtract from that list and more quickly submit their order.