Understanding Cognitive Research to Change Behavior

On All Things Considered last week there was a piece on Behavioral Economics, that describes when people don't make the best decisions and how we can help them make better ones. http://www.npr.org/templates/story/story.php?storyId=104803094

Bob Cialdini also wrote this week on the aspects of cognitive psychology research http://www.insideinfluence.com/article.html