MeaningMatters

Those who taken my workshops will recall that I make many references to writings and research in social psychology. This recently published guide by the good people at Network for Good uses the term behavioral economics - to use behavioral sciences methods to encourage people to make economic decisions (like buying a ticket or making a donation).

They've titled it Homer Simpson for Nonprofits, The Truth about How People Really Think and What It Means for Promoting Your Cause. It's a easy read and covers many social psychology principles in a fun and informative way.

http://web.networkforgood.org/201002ebook/