MeaningMatters

From http://marketingprofs.com/

Vol. 1, No. 44 July 18, 2007 - Would a Rose by Any Other Name Smell as Sweet?

According to marketing strategist Michael Goodman, there are five common ways to name a brand or a company. The next time you're stumped when trying to think of a name for your new product, service or organization, try brainstorming a little down each of these different paths.

1. Take the names of people, animals, places or symbols: Johnson & Johnson, Procter & Gamble, Scientific Atlanta, Ford, Heinz, Alamo, Eli Lilly, Disneyland.

2. Literally describe the business, product or service: American Airlines, General Motors, Metropolitan Life, General Electric, Universal Studios.