MeaningMatters

If the current Writers Guild Strike lasts any longer, it's predicted that several television programs will be showing reruns beginning in January and February. I'm wondering if anyone is thinking about marketing campaigns that might encourage people to come out again for a live performance.

The lack of availability of new broadcast programming is predicted to be an 'unfreezing moment.' Most are predicting that this is a time when more people will go to the internet for entertainment. I'm wondering if others might be willing to 'test drive' a live performing arts experience?

Roger Tomlinson mentioned 'test drive' briefly during the NAMP conference in Miami in November '07. Here's more on test drive - a transcript of a radio interview with Andrew McIntyre.