social groups

Carpooling and Gas Promotions

These days seem the perfect time for arts groups to help arrange car pooling for participants. Our databases can easily determine if someone from the same postal code has tickets to a performance on a particularly night.

We might send an email to patrons asking them if they'd like to be introduced to someone who also wants to car pool. This would also be effective for spouses who end up driving two cars into town to see a performance and then most drive home alone.

Please let me know if you're thinking about doing this. I'd be pleased to arrange a conference call for those wanting to venture into this space.

Marketing to 'Amateur' Musicians/Artists

A recent Los Angeles Times story described the phenomenon of adults beginning to take piano lessons and scheduling social piano playing at “piano parties” in people’s homes. See Perri Knize’s book "Grand Obsession: A Piano Odyssey."
http://www.latimes.com/features/books/la-ca-knize27jan27,0,1759200.story

It also mentioned an online website that supports social piano playing http://www.pianoworld.com/
For those of us who present piano recital series, it might be a good place to put information about future events, as well as to offer discounts for groups of six to ten people. For example, the Ark in Ann Arbor, Michigan posted information on the November 13, 2007 performance by George Winston. However instead of putting up a generic listing, it’d be great to have fans post-up concerts to which they’ve already purchased tickets.

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