MeaningMatters

The Oakland Athletics baseball team has recently used text messages to send online coupons. Might be a good way to evaluate the effectiveness of online strategies.

http://www.1to1media.com/PrintView.aspx?DocID=30777

From Editorial Emergency – How to make your E-Newsletter Stand-Out from the others http://www.editorialemergency.com/content/view/173/51
• a distinctive voice that cements the brand
• pithy, interesting information
• a lively layout
• interactivity

I recently received a well written email from the Penn State Center for the Performing Arts with the subject line: "BILLY JOEL INVITES YOU TO SEE MOVIN OUT!"

The body of the email had a 'note' from Billy Joel describing the show and encouraging me to "check it out." Jpeg of 'note' is attached.

Very smart use of email. I wonder how effective this message will be in encouraging people to buy tickets?

Idealware has excellent resources for non-profits attempting to deploy webtools. What I find most helpful is their comparison of similar tools. It's like Consumer Reports for non-profits.

This week I've been talking to several clients about the importance of outgoing email newsletters that can encourage people to visit your site, buy products, etc. Idealware's article appeared in my inbox (I'm registered to receive their monthly enewsletter and suggest that you do the same.) http://www.idealware.org/articles/fgt_email_newsletter_tools.php

If you have any questions, please feel free